June 8, 2011
The Aircraft Owners and Pilots Association has teamed with Forbes Custom Solutions to show America’s business leaders the value of general aviation to their businesses and to the nation’s economy. Forbes Custom has created ForbesBusinessAviation.com, a special business aviation web site for which AOPA is providing content. And AOPA Online has added a special landing page where Forbes visitors can learn even more about business aviation.
“Those of us directly involved in the general aviation industry understand how indispensible a business tool it can be,” said Tom Haines, senior vice president of media for AOPA. “But a smart business person who is unfamiliar with aviation needs to vet the concept before implementing it. ForbesBusinessAviation.com gives them a vital tool to accomplish that.”
Two of the biggest advantages of business aviation are time savings and the ability to go directly to one’s destination without relying on the airlines’ hub-and-spoke system. The Forbes business aviation web site demonstrates both advantages right up front with a travel cost calculator at the top of the home page.
The site also links to news stories, articles and other resources from AOPA and other aviation sources about business aviation. The cooperative effort is a natural fit for both organizations. AOPA and AOPA Online have a wealth of information on the business advantages of general aviation and Forbes reaches an audience that can directly benefit from those advantages.
“Our goal is to show corporate leaders the opportunities and bottom-line benefits that business aviation presents,” said Selden Blommer, Executive Director of Forbes Custom Solutions. “It provides mobility and flexibility in a way airlines just can’t match, and has the potential to open up whole new markets that are far less accessible without business aviation.”
AOPA is one of several aviation associations and organizations supporting ForbesBusinessAviation.com. Others include the National Business Aviation Association, the No Plane No Gain campaign, Business & Commercial Aviation and AvBuyer magazines, and the Corporate Angel Network, an organization that helps cancer patients get to treatment centers by using empty seats aboard corporate aircraft.
Forbes Media encompasses Forbes and Forbes.com, the leading business site on the Web that reaches on average more than 18 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, China, Croatia, Bulgaria, India, Indonesia, Israel, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey and Ukraine.
Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together with Forbes.com, these sites reach on average nearly 20 million business decision makers each month.
About AOPA With more than 400,000 members, AOPA is the world’s largest civil aviation association, dedicated to protecting the interests and promoting the benefits of general aviation.
http://rotor.com/Default.aspx?TabId=177&newsid375=73235
Source: ROTORNEWS
Date: 2011-06-08